InfiStar can offer financial institutions a Lending Alliance solution in conjunction with its affiliate company, InfiBank. This solution provides financial institutions with the ability to realize all the strategic benefits of a competitive credit card program without the attendant responsibilities of credit card issuance Credit cards are issued by InfiBank on behalf of clients and maintain the client's brand identity. Unlike traditional agent bank programs, the Lending Alliance program offers clients access to the InfiStar® Decision Support System that houses complete customer performance data, transaction history, demographic overlays and a host of other data. With InfiStar, clients enjoy strong non-compete protections as well as access to the data needed to leverage inherent cross-sell opportunities.
- Maintains control of customer relationships and brand integrity
- Strengthens consumer product offerings with preferred pricing for the client's "best" customers
- Expands cross-sell opportunities and offers meaningful non-compete protections
- Increases market penetration and brand exposure through InfiCorp's ongoing investment in credit card marketing efforts
- Provides options for loan funding and profit participation
