The InfiStar® Decision Support System provides comprehensive database warehousing, analysis and modeling services designed spanning all management and data analysis needs of a credit card program. The Decision Support System is a key competitive advantage for InfiStar in the management of client card portfolios and is offered on stand-alone basis to a select number of institutions.
Customized data models and reporting systems combine account level performance information with time series data, prospect mailings, credit data, transaction history, demographic overlays, and client CIF data. The information is readily accessible in an understandable format, and can be used in reporting, modeling and forecasting for risk, marketing effectiveness, and profitability analysis. Timely and user friendly information from clients' cardholder processing systems allows for more effective cardholder servicing and more cost efficient operations.
Based on a comprehensive analysis of the underlying data, fact-based decisions are made and implemented for the benefit of InfiCorp's clients. There is a full knowledge of what's working, what's not, and what trends are developing for future considerations and action. The Decision Support System is both modular and scaleable, and it utilizes open processing platforms with advanced technology.
